How to Build a Social Media Strategy from Scratch (Without the Overwhelm)
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Looking to grow your brand online but don’t know where to begin? This step-by-step guide will help you build a social media strategy that attracts your ideal audience, supports your business goals, and works across platforms like Instagram, LinkedIn, and more. π Whether you’re a small business, freelancer, or startup — this guide is built for real results, not fluff. π§± What Is a Social Media Strategy? A social media strategy is your game plan — a roadmap that outlines your goals, target audience, content themes, platform choices, and success metrics. It ensures your online marketing is intentional, not guesswork. π If you’re new to digital marketing altogether, check out t his complete beginner’s digital marketing guide to get the fundamentals right first. ...